Programme · Destination
IGA x Elegushi Creative Economy Hub
Designed as a museum and creative export house, the IGA × Elegushi Creative Economy Hub will serve as the flagship destination of MakeItNaija.
IGA × Elegushi Creative Economy Hub · Architectural visualisation
At a glance
- 01
A museum
The Hub is designed as a museum: a place where heritage and creativity are presented.
- 02
A creative export house
It is also designed as a creative export house, connecting Nigerian creativity with the wider world.
- 03
A flagship destination
Together, these roles make it the flagship destination of MakeItNaija.
“Designed as a museum and creative export house, the IGA × Elegushi Creative Economy Hub will serve as the flagship destination of MakeItNaija.”
Two purposes, one place
The IGA × Elegushi Creative Economy Hub brings two ideas together under one roof. As a museum, it is designed to present heritage and creativity. As a creative export house, it is designed to help that creativity travel.
Holding both roles in one place reflects the thinking behind MakeItNaija itself: culture and commerce are part of the same story.
The home of MakeItNaija
The Hub will serve as the flagship destination of MakeItNaija — the physical counterpart to the online marketplace, where the people, products and stories you discover here come together.